{"id":21546,"date":"2014-06-19T21:55:13","date_gmt":"2014-06-19T21:55:13","guid":{"rendered":"http:\/\/www.miapropertyboutique.com\/professional-property-photography\/"},"modified":"2014-06-19T21:55:13","modified_gmt":"2014-06-19T21:55:13","slug":"professional-property-photography","status":"publish","type":"page","link":"https:\/\/www.miapropertyboutique.com\/ru\/professional-property-photography\/","title":{"rendered":"Professional Property Photography"},"content":{"rendered":"

Photographs are your most powerful marketing tool<\/h2>\n

\"property<\/a>With 90% of buyers conducting all or part of their property search online,\u00a0the\u00a0images of your property\u00a0are THE\u00a0most important marketing material<\/strong>.<\/p>\n

This is\u00a0especially important if your buyers are from overseas where the commitment to visit your property implies\u00a0a financial cost as well as their time.<\/p>\n

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[su_quote cite=»Wall Street Journal» url=»http:\/\/blogs.wsj.com\/developments\/2010\/10\/04\/in-real-estate-a-picture-is-worth-1000-or-more\/»]listings over\u00a0$300,000\u00a0<\/span>with nicer photos gain anywhere between $934 and $116,076\u2013as measured by the difference between asking and final price\u2013over listings using photos from point-and-click cameras[\/su_quote]<\/p>\n

[su_highlight]If you don’t want to lower the price of your property, professional photographs can really help show the property’s true value[\/su_highlight]<\/strong><\/p>\n

Before and After Comparision of Real EstateProfessional Photography<\/h3>\n

http:\/\/www.miapropertyboutique.com\/professional-property-photography-before-and-after\/<\/a><\/p>\n

Give your buyers a reason to open your listing<\/h3>\n

As a seller you need to\u00a0give buyers\u00a0a reason to stop and spend time looking at your property listing in order to achieve the maximum number of viewings you will receive. \u00a0It’ goes without saying, that without viewings the chances of selling your place are remote.<\/p>\n

Professional property photography shows\u00a0the mood and flow of the space<\/h3>\n

The primary objective\u00a0of a professional property photographer is to capture the true mood<\/strong> and essence of a living space, to choose the best angels to demonstrate the\u00a0flow<\/strong> of the property, and to highlight the\u00a0best features<\/strong> of the property.<\/p>\n

The description of this living\u00a0room is…<\/p>\n

The property boasts a large modern and airy living room,\u00a0beautiful\u00a0marble floors and multiple\u00a0patio doors opening\u00a0up onto the spacious\u00a0terrace\u00a0with ample space for dining and entertaining.<\/p><\/blockquote>\n

Now look at a single professional\u00a0photograph of the space described above.\u00a0Do you even need the description above?<\/strong><\/p>\n

The photograph goes into even more detail<\/strong> than the description. \u00a0For example, you can see the room has ceiling spot lighting. \u00a0The photographer has included the whole sofa which allows you to judge the scale<\/strong> of the room. You can see there is plenty of space behind the sofa to put your dining table if you wish. \u00a0He has also included a hint of an armchair on the right which implies that the room is larger still.<\/p>\n

The [su_highlight]mood\u00a0of this room[\/su_highlight]\u00a0is clearly\u00a0warm and inviting<\/strong>. The image\u00a0\u00a0[su_highlight]highlights the main features[\/su_highlight] of this space\u00a0(access to the terrace<\/strong> through multiple patio doors<\/strong>), but it also \u00a0[su_highlight]shows the flow[\/su_highlight] of the room\u00a0<\/strong>(the\u00a0two doors\u00a0leading out of\u00a0the room<\/strong>). \u00a0Given a typical house design one can assume that one will be the entrance and the other leads\u00a0to the kitchen.\"penthouse-apartment-alicante-center-costa-blanca-living-room\"<\/a><\/p>\n

\"Penthouse<\/a>Now compare the living\u00a0room\u00a0above with the living room\u00a0on the right.<\/strong><\/p>\n

Which room\u00a0can you imagine yourself enjoying spending time in?<\/p>\n

You may have spotted that this is in fact the same room in the same house, this time photographed by an estate agent with a mobile phone from an angle that does not demonstrate the main feature nor give you a sense of scale, and the mood looks dark and cold, a far cry from the reality.<\/p>\n

A\u00a0property\u00a0is not attractive to potential buyers if they can’t see how the space might work for them\u00a0or if the room\u00a0is badly lit.<\/strong><\/p>\n

Even something so simple as the\u00a0property looking untidy\u00a0is enough to put off\u00a0many buyers. First impressions really count.<\/p>\n

Does your property listing grab the buyers attention?<\/h3>\n

Put yourself in the buyers shoes, you\u00a0spend hours,\u00a0day after day,\u00a0trawling property websites, scanning\u00a0through hundreds of property listings hoping to find\u00a0your dream home. \u00a0You are presented with hundreds of properties that fulfil your search criteria, which ones do you open to find out more?<\/p>\n

Like the majority of people\u00a0you want to see more information for the properties that immediately grab your attention,\u00a0and it is the photograph\u00a0that initially peak your interest.<\/p>\n

Buyers form an emotional connection with a\u00a0property<\/h3>\n

It is no accident that\u00a0he\u00a0property image slideshow is displayed at the beginning of the details page\u00a0on almost all real estate agents websites.<\/p>\n

When a buyer\u00a0opens the property details, the first thing most do is to\u00a0look through the rest of the property photographs. If the photographs show the property to it’s full potential and the buyer likes what they\u00a0see, then they\u00a0start to form\u00a0an emotional connection with the property. \u00a0 They\u00a0imaging themselves\u00a0living there.<\/p>\n

Once you see yourself in the property, of course you read the property description to check the place has the features, room sizes, location information etc. \u00a0However, once an\u00a0emotional connection\u00a0to the property is made, buyers often find it easier to compromise on features that don’t exactly meet their expectations.<\/p>\n

Does your estate agent really care?<\/h3>\n

What is even more astounding is that many\u00a0estate agents are\u00a0content to list properties with substandard and unhelpful photographs taken in 5 minutes using their mobile phone. \u00a0What does this say about that estate agent? \u00a0It’s pretty simple, they don’t care. \u00a0They have hundreds of other properties that will probably sell eventually, and yours too will probably sell eventually. \u00a0Not only is this a dis-service to the seller and the buyer, but they are shooting themselves<\/em> in the foot.<\/p>\n

Given that estate agents typically earn a living from commission from the\u00a0sale of the property,\u00a0they should be going out of their way to maximize the marketing potential of your home, and this should start with the photography.<\/p>\n

Don’t want to lower the price of your house? We can help you.<\/h3>\n

Our professional photographer will bring your house to life, giving it the best chance of\u00a0your listing being viewed.<\/p>\n

Give us a call or send us a message using the contact form below,\u00a0including\u00a0details of your property and we will be happy to give you more information.<\/p>\n

[su_quote cite=»Wall Street Journal» url=»http:\/\/blogs.wsj.com\/developments\/2010\/10\/04\/in-real-estate-a-picture-is-worth-1000-or-more\/»]listings over\u00a0$300,000\u00a0<\/span>with nicer photos gain anywhere between $934 and $116,076\u2013as measured by the difference between asking and final price\u2013over listings using photos from point-and-click cameras[\/su_quote]<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Photographs are your most powerful marketing tool With 90% of buyers conducting all or part of their property search online,\u00a0the\u00a0images of your property\u00a0are THE\u00a0most important marketing material. This is\u00a0especially important if your buyers are from overseas where the commitment to visit your property implies\u00a0a financial cost as well as their time.   [su_quote cite=»Wall Street…<\/p>\n","protected":false},"author":38,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-contact.php","meta":{"footnotes":""},"class_list":["post-21546","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.miapropertyboutique.com\/ru\/wp-json\/wp\/v2\/pages\/21546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.miapropertyboutique.com\/ru\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.miapropertyboutique.com\/ru\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.miapropertyboutique.com\/ru\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.miapropertyboutique.com\/ru\/wp-json\/wp\/v2\/comments?post=21546"}],"version-history":[{"count":0,"href":"https:\/\/www.miapropertyboutique.com\/ru\/wp-json\/wp\/v2\/pages\/21546\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.miapropertyboutique.com\/ru\/wp-json\/wp\/v2\/media?parent=21546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}